Prioritize your target audience’s needs before worrying about SEO. Sure, high-quality content pieces may be influenced by SEO best practice...
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Prioritize your target audience’s needs before worrying about SEO.
Sure, high-quality content pieces may be influenced by SEO best practices. They may include lucrative target keywords or have an optimized internal link structure.However, great content starts and ends with the reader. It’s made to answer the intended audience’s questions. And by the end, readers should have enough information (and confidence) to take action.
Google recently rolled out the helpful content update, which rewards “people-first” content and penalizes content created primarily for SEO.
If you’re chasing after trending keywords, competitors, and new SEO “hacks,” it’s time to rethink your content strategy. People-first content focuses on the target audience’s goals and satisfaction.
SEO-first content focuses on keywords, word count, rankings, and other on-page optimization factors. Do your website (and audience) a favor and write for people first, search engines second.
Share information based on experience
Here’s an example. When writing a review, don’t just rehash feature descriptions and tips found on the product’s website. Use the product yourself and share your experience with readers who haven’t bought it yet.
Here’s an example. When writing a review, don’t just rehash feature descriptions and tips found on the product’s website. Use the product yourself and share your experience with readers who haven’t bought it yet.
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| Content Strategy: How to Create High-quality Content |
If you’re writing a guide, don’t just describe the steps. Share helpful tips and shortcuts you can only find using the product. This instills your content with a unique value, making readers come back for more.
Go visual
Insert informative visuals like graphs, screenshots with annotations, photos, and even video clips whenever they’re needed. This increases the value and engagement factor of your content.
Research indicates that online readers are more focused when reading informative visuals(Open Link in new window) than plain-text articles.
Users also perform 323% better when following instructions with visual aids. Use tools like Snagit(Open Link in new window) or Skitch(Open Link in new window) to capture informative screenshots with annotations.
You can also use graphic design tools like Canva (Open Link in new window) to create data-driven visuals like charts, lists, timelines, and full-on infographics.
Match reader intent
Create high-quality content that matches the reader’s intent. For example, keywords like “email marketing tool price” and “email marketing software discount” indicate strong purchase intent.
Match this intent with a buyer’s guide, comparison post, and other content types that help readers make a purchase decision.
On the other hand, queries that contain keywords like “how to” and “definition” are used by people who need information—not product promotion. Match these queries with educational content without forcing readers to buy a product.
If the keyword’s intent is ambiguous, use tools like Semrush(Open Link in new window) to clarify the intent. Look under the “Intent” column to identify whether the keyword is informational, transactional, commercial, or navigational.
Also, check the top 10 of the SERPs and align the intent of your content with what’s already ranking.
Make your content easy to read
Create high-quality content to help readers learn easily and quickly—not to showcase your vocabulary. Make sections more digestible by writing short sentences and paragraphs.
As a rule of thumb, keep sentences below 20 words and paragraphs no more than five sentences each. This rule is made to be broken but try to follow it as much as possible—it improves your content’s readability.
Convey your thoughts more effectively with simple words that are easy to pronounce and remember. When discussing a technical topic, use common examples to help beginners understand advanced concepts.
Run your drafts through the Hemingway App(Open Link in new window) to identify words and sentences that can be simplified. The tool also grades your content’s readability level so you can tweak your draft accordingly.
Create high-quality content to help readers learn easily and quickly—not to showcase your vocabulary. Make sections more digestible by writing short sentences and paragraphs.
As a rule of thumb, keep sentences below 20 words and paragraphs no more than five sentences each. This rule is made to be broken but try to follow it as much as possible—it improves your content’s readability.
Convey your thoughts more effectively with simple words that are easy to pronounce and remember. When discussing a technical topic, use common examples to help beginners understand advanced concepts.
Run your drafts through the Hemingway App(Open Link in new window) to identify words and sentences that can be simplified. The tool also grades your content’s readability level so you can tweak your draft accordingly.
Go visual
Insert informative visuals like graphs, screenshots with annotations, photos, and even video clips whenever they’re needed. This increases the value and engagement factor of your content.
Research indicates that online readers are more focused when reading informative visuals(Open Link in new window) than plain-text articles.
Users also perform 323% better when following instructions with visual aids. Use tools like Snagit(Open Link in new window) or Skitch(Open Link in new window) to capture informative screenshots with annotations.
You can also use graphic design tools like Canva (Open Link in new window) to create data-driven visuals like charts, lists, timelines, and full-on infographics.
Match reader intent
Create high-quality content that matches the reader’s intent. For example, keywords like “email marketing tool price” and “email marketing software discount” indicate strong purchase intent.
Match this intent with a buyer’s guide, comparison post, and other content types that help readers make a purchase decision.
On the other hand, queries that contain keywords like “how to” and “definition” are used by people who need information—not product promotion. Match these queries with educational content without forcing readers to buy a product.
If the keyword’s intent is ambiguous, use tools like Semrush(Open Link in new window) to clarify the intent. Look under the “Intent” column to identify whether the keyword is informational, transactional, commercial, or navigational.
Also, check the top 10 of the SERPs and align the intent of your content with what’s already ranking.
Comprehensive
Create comprehensive, high-quality content that won’t make readers feel like they need to read another post. Scan the top 10 results for your primary keywords and look at the included sections. Ensure your post covers everything readers need to know about the topic.
To uncover relevant sections worth including in your content, use Surfer’s Article Outline Generator(Open Link in new window) to generate a list of headings around your target keyword. - Clear Voice
Create comprehensive, high-quality content that won’t make readers feel like they need to read another post. Scan the top 10 results for your primary keywords and look at the included sections. Ensure your post covers everything readers need to know about the topic.
To uncover relevant sections worth including in your content, use Surfer’s Article Outline Generator(Open Link in new window) to generate a list of headings around your target keyword. - Clear Voice
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